Squeezed between two of the biggest construction markets in the country, New Jersey contractors cannot afford a soft bid.
Speak with an Estimator NowJoshua Farley, CEO and President, Redline Electric.
New Jersey contractors compete in the tightest corridor in American construction. New York shops bid down into North Jersey. Philadelphia shops bid up into South Jersey. And every local contractor in between is fighting for the same commercial, industrial and public work. In a corridor this dense, there is no room for a padded number and no forgiveness for a thin one. The bid either wins at a price that pays you, or it feeds a competitor. Most estimating mistakes in New Jersey are not math mistakes. They are time mistakes: good contractors rushing numbers because the next invitation is already on the desk.
Tell us a little about your project. An estimator will get back to you fast.
No estimate is ever shared with another contractor. Every project is on a first come first serve basis.
Astra Estimating prepares complete, ready-to-submit bids for New Jersey contractors in all four core trades.
North Jersey, from Newark through the Meadowlands, is warehouse and logistics country now: distribution centers, cold storage and the electrical and mechanical scope that comes with them. Jersey City and the Gold Coast carry dense commercial and residential-driven commercial work in New York's shadow. Central Jersey runs a pharmaceutical and corporate campus corridor where specs are long and owners are exacting. South Jersey bids into the Philadelphia orbit with its own industrial and institutional base. Add the offshore wind investment taking shape along the coast and the lab and pharma work moving back into the corridor, and the invitation flow only gets thicker. Four regions, two big-city gravities, one standard: your number has to be right the first time.
North Jersey
Central Jersey & Shore
Astra prepares estimates for contractors across New Jersey. North Jersey: Newark, Jersey City, Paterson, Elizabeth. Central Jersey & Shore: Trenton, Edison, Toms River.
We also estimate for contractors in Passaic, Union City, Bayonne, East Orange, Vineland, New Brunswick, Hoboken, Perth Amboy, West New York, Hackensack, Sayreville, Hamilton, Princeton, Cherry Hill, and every other community across New Jersey.
Public work is where New Jersey gets specific. The state's Prevailing Wage Act applies to public projects, which changes the labor line on your estimate before you write it, and the rates run by craft and by county, so the right wage sheet matters as much as the right count. Contractors on public jobs also need to be registered under the state's Public Works Contractor Registration Act, and owners check. On the license side, the trades run through state boards: electrical contractors and master plumbers are licensed at the state level, and the license behind the bid matters to the GC reading it. We build New Jersey public bids with the wage rates and registration reality priced in from line one, so the number that wins is a number that holds.
A distribution center in the Meadowlands, a pharma plant in Central Jersey, a municipal utility package anywhere in the state: all three project types, all four trades.
In a corridor this competitive, how you use us is a strategy call. Assist Take-Off gives you detailed material counts from your plans, ready for your pricing. Modified Complete lets you pick exactly the services you need from the Complete package list. Astra Complete is the full package: a detailed estimate with our team representing your company to the GC to give you the best chance of winning. Plenty of New Jersey shops run Astra Complete on public work, where the paperwork is heaviest, and keep Assist Take-Off turning the private invitations.
Where you select exactly the services you need from the Complete package list.
For contractors who only need certain tasks or portions of the estimate completed. Detailed material counts from your plans, ready for your pricing.
Full-package with a detailed estimate and us representing your company to the GC. From complete bids and detailed material counts to executing a high-level proposal that gives you the best chance of winning.
“The service was excellent. I was awarded the first job I have to Astra. They are kind, professional, and thorough. I am very happy with the service”
Judd Stephenson
LCS Electric
“We could not be happier with the decision to use your services. Our relationship over the past four plus years has continued to grow and I would recommend using Astra for your estimating. Astra is a part of our team and it has been a great experience for our company.“
Joe Nardini
Owner of Gilligan & Nardini Electrical Contractors
“Mark I could not be happier with you and your team. Since I started using your services my bid wins have doubled and I have won 2 out of 7 bids so far which have totaled $412,000.00 in revenue. It is difficult when bidding to general contractors on the open bid market, however your team makes it so easy because of their knowledge, professionalism and how helpful they always are. You guys are Johnny on the spot with whatever I need and can’t thank you enough. My last project I won will be the Best Job I have had all year long and will make some really good money on it. I wear all the hats in my business and using your estimating services removes several of those very heavy hats. I am more than satisfied and wished I would have tried you sooner.”
John McNulty
McNulty Electric, Inc.
“I've used Astra estimating on a few projects, and they've been great. Great communication, easy to work with, and they'll give you a thorough and accurate estimate. Will definitely be using them again.”
Benjamin Cooper
Cooper Electric
“Mark has done a great job estimating our projects. If you are in a jam or need help with your estimating, then give them a call. We continue to use them because they bring us results.”
Kevin Skelton
President of KPS Plumbing Company
“Astra Estimating has been an incredible partner for our electrical company. We rely on them for larger projects that require detailed counts and accurate quoting, and they always deliver. Their team is extremely helpful, easy to work with, and consistently prompt with communication. They offer insight, solutions, and suggestions that genuinely help us approach each project more efficiently. Highly recommend Astra Estimating to any contractor looking for dependable, high-quality estimating support.”
Jeff Fino
Fino Electric
“Provided accurate HVAC estimation. We tested them on several projects and they were well within range of our own. I would highly recommend using them in future projects.”
Andrew Radder
“Astra has been a great help to our company. They can turn around projects fast and the estimates are very detailed and accurate. I would recommend Astra to any contractor who is looking for a professional estimating service. We continue to use Astra on an as needed basis and have been extremely pleased with their work. Try them out and I am sure you will find that it is well worth it.”
Lou Tadiello
Two Seasons Heating & Cooling
“Astra helped us get a project for over 8 Million dollars. I would definitely recommend them!”
Robert Nickerson
N&T Mechanical Contractors
“Prompt, thorough, and a great asset and extension of our team.”
Joshua Farley
Redline Electric
“Very knowledgeable in electrical estimating & easy to work with. Great partner providing great results. Very detailed and great communication throughout the estimating process.”
T.
Astra client since 2017
“From the very first job, we have always made money with the jobs that you have estimated for us.”
“At the beginning I was skeptical. I didn't think it would work... I can honestly say, from the very first job, we have always made money with the jobs that you have estimated for us... When we were trying to bid jobs in-house, we were probably twenty to one. So winning one in four makes it well worthwhile... I can take what would have been twenty, thirty, forty hours and turn it into a two to three hour review and submit a bid... There is no way I could hire a mechanical estimator, a plumbing estimator, and an HVAC or electrical estimator and be able to afford it at the stage we are right now... There is no way that we could be where we are today without what you guys have done. And now I would not be without it.”
Art Graves
Clearwater Construction (Livonia, Michigan)
“Mark, I have never in my life made so much money on a single job like the one you and your team estimated and won for my company. I will make over $1,000,000 by the end of this project… I have been using Mark and his team of estimators for over seven years now and I would recommend them to any company that is in need of an estimator. If you want measurable results that will help your company grow and win more bids effectively while also staying profitable, then I would highly recommend using them for any of your estimating needs. Give Mark and his team of estimators a try, you will be overjoyed with the results!”
Dirk Walton
Owner of Kal Electric
“I have used Astra for more than a decade from small projects to large with success. They do a great job in communicating with us thru the take off and bid process. There take offs have been as accurate as our own staff and they are accessible beyond the bidding stage to support any needs we have during the project. It is nice to have support beyond our own expertise that can bring options for success as their combined staff covers many years of experience and variety's of work .”
Dirk Walton
Owner of Kal Electric
“Astra Estimating is a great company for your electrical estimating needs! We have used them on several projects. They are prompt, communicate well, and offer support from start to the winning bid!! I Definitely recommend them!”
Arlin Nightingale
Lectra Tech
“Astra has been a great resource. They are very efficient and have quick turnaround time for us.”
Nick Berni
Gulu Electrical Contractors
“Mark, we contacted you and your team because we could not handle all the bids internally in-house. Since we started working with you we have bid 4 projects and currently working on the 5th. We have won 2, lost 1 and still we are in the running for 4th project. The very first project you bid for us we won and it totaled over $1,250,000 of new revenue for our company. The second project we bid with you and your team we won and it totaled $600,000 in new revenue. Currently your services have generated over $1,850,000 of new revenue for our company and the project we are still in the running for will be over $2,300,000. I have to say we could not be happier with you and your team of professionals, you have met and sometimes go far beyond any of our expectations. I highly recommend using your services to anyone needing help with estimating or getting out more bids.”
Gary Gulu
Owner of Gulu Electrical Contractors
“Reccommended.”
Joseph Brown
Procharged Electric LLC
“Very accurate and on time, estimator call and go over everything and easy to get a hold of about job when in progress Thanks”
Pete McAllister
McAllister Electrical Services
“Some of the best estimators I've ever had the pleasure to work with, I have an 80 to 90% win right and all the projects they have been for me have come in under budget. Great people.”
Byron Westerfield
Westerfield Electric
“Astra is very easy to deal with and is always in constant communication with their customer. They have definitely helped us out with the bigger projects so we can get done the smaller ones and get more bids out of the office. Definitely recommend them.”
Kevin Shrader
Shrader Electric
“We have bid three projects to date and have won all three totaling over $675,087.00 in revenue for my company. I have nothing but great things to say about you and your services. Your team is always professional, always fair and a great addition to my company as a second look on my projects to help me gauge where my bids should be. I highly recommend your services and I have more jobs I will be sending your way to help me bid.”
Joe Dowd
Dowd's Mechanical Heating & Air Conditioning Inc
“Before I started using your Estimating Services our win verses loss averages were not very good. We would only win about 1 in every 20 commercial project estimates in the competitive open bid market. We are now at a 56% win average from using Astra Estimating Services which is far better than the disappointing 5% we were previously getting from estimating on our own. We have been using your company for a little over a year now and we do not estimate a lot of bids simply because we don’t need to. Since we started using your company, we have won 5 jobs and only lost 9 plus we are still waiting to hear on 3 additional projects which we believe we have a good shot at winning. With the 5 projects Astra has already won, the results totaled $819,781.41 and we could not be happier with our decision to use your estimating services. If anyone is on the fence about using Astra Estimating Services, please have them personally call me so I can tell them first hand your estimating services works and it will be one of the best decisions they could make for their company.”
Rich Girard
Owner of Girard Electric
Electrical, plumbing, and HVAC contractor. $1.15M+ won in three years.
Tell us a little about your project. An estimator will get back to you fast.
No estimate is ever shared with another contractor. Every project is on a first come first serve basis.
Speak with an Estimator (330) 633-7300
Have you heard of the 80/20 rule? Estimating is only 20 percent of winning a bid in the competitive open bid market. Most contractors, and most estimating firms, focus all their energy on that 20 percent. We built our whole service around the other 80: choosing the right jobs, building relationships with the GCs, tracking results, and negotiating the win. You pay for the estimating. The rest comes with it, because it is how we keep you winning, and winning is how we keep you as a customer.
1 We quote you the amount of hours to complete the estimate based on the project and services you selected.
2 After reviewing and approving the hours quoted to complete the estimate, we start the estimating process.
3 You can accept and we will then start the estimate or you can also pass on the project and choose a different one.
The first question everyone asks is what we cost per hour. We challenge that question, because the real measurement is not what an estimator costs per hour. It is what it costs you to win a job. A cheap estimator who wins you one job in fifteen is the most expensive estimator you can hire.
Here is how it works: you send the project, we quote you the hours to complete the estimate, and nothing starts until you approve. You never pay for overage hours unless we give you the reason, like a mid-bid addendum, and you approve them.
Any fool can win you an estimate. You can win jobs all day long and lose money on every one of them. Our job is winning you work, making sure you make money on the work we win you, and making it affordable. And we make it affordable because our win rates are what make it affordable: it is not what an estimator costs per hour, it is what it costs you to win a job.
Most contractors price overhead as a percentage of the job. Ten percent for overhead, ten percent for profit, done. Here is the problem: overhead is not consumed by contract dollars. It is consumed by TIME. Your trucks, your insurance, your office, your software: they cost the same for every hour your crew works, whether the contract is big or small. Watch what that does to two real-world bids.
A Worked Example
Illustrative numbers, not a rate quote.
| Line item | Job A ($50,000 project) | Job B ($200,000 project) |
|---|---|---|
| Job total | $50,000 | $200,000 |
| Who supplies material + fixture and gear package | Owner | You |
| Labor hours | 1,000 | 1,000 |
| Overhead by the 10% method | $5,000 | $20,000 |
| Real overhead at $10 per hour × 1,000 hrs | $10,000 | $10,000 |
| Result by the percentage method | Short $5,000 — your 'profit' was overhead. You won a loser. | Overpriced by $10,000 — you likely lose the bid. |
| Result by the hourly rate | Priced right — you know this job can't carry your cost, so you pass or price it honestly. | WIN: add $8,000 profit on top of your 10% and STILL come in $2,000 under the percentage bidders. |
The Percentage Method: wins the wrong jobs and loses money on them.
The Hourly Rate: wins the right jobs with the profit still in them.
Labor is where all the risk is. Materials get quoted; labor gets estimated. That is why we recommend pricing overhead as an hourly rate, not a percentage: it stays consistent across every project size, and it lets you see instantly whether a job can carry your real cost of doing business.
It matters more than most contractors realize, because the overhead a market will bear changes with the project type.
Restaurants, retail, and national chains are brutally competitive: low market overhead, low average labor rates, and full of bidders who do not know their numbers.
Medical office buildings, office buildings, and hospitals allow for higher overhead and higher average labor rates with thinner competition.
Once we run your numbers analysis, we can tell you which types of projects your company can actually win AND make money on, and steer your bidding there. If you have options, go after the jobs where you are competitive, profitable, and likely to win. That is the whole game.
Want to know what your real overhead rate is? That conversation is free.
No estimate is ever shared with another contractor. Every project is on a first come first serve basis.
Picture two identical New Jersey shops. One wins a job for every fifteen or twenty bids and spends its life paying for the losses. The other is our customer, winning one in five and pushing toward two in five. Same crews, same trucks, same market. The second shop is doing triple the work off the same bidding effort. The ladder is not luck. It is what happens when every bid that leaves your office was built by someone whose whole job is winning bids.
Industry Standard
Before Astra: most contractors win 1 in 15 to 1 in 20 bids. That is a 5 to 7 percent win rate.
1 in 5 = 20%
our customers typically get here quickly
2 in 5 = 40%
where we push next
3 in 5 = 60%
where bid tracking and relationships take you
Winning 1 in 5 instead of 1 in 20 does not just mean more work. It means every dollar you spend bidding buys four times the revenue.
Yes. Public work estimates carry the prevailing wage labor rates from the start, not as an adjustment after the fact.
That is the point of us. Plans in, hours quoted, first come first serve. You bid more without hiring anyone.
Constantly. Distribution work is scope-heavy in electrical and mechanical, and it is exactly the kind of project where a careful count wins.
We estimate the work, and when a public job clearly calls for public works registration, we flag it so nothing surprises you at submission.
Every project gets an hours quote first, based on the job and the services you choose. You approve before we start.
In the most crowded corridor in the country, the sharpest number wins. We have spent decades making sure it is our clients' number.
CONTACT US
For immediate help call:
(330)-633-7300
No estimate is ever shared with another contractor. Every project is on a first come first serve basis.
Ten minutes on the phone. Real answers about your bids. Pick your time below and we call you.
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I will answer any questions you have and quickly go over how our service works. I will call at the number you provided at the scheduled time.
We are a professional estimating services company located in Tallmadge, Ohio. Over the past 25+ years we have worked with large and small Electric, Plumbing and HVAC Contractors Nationwide.
We are not your average estimating company. The clients we work with understand implementing successful strategies do not happen over night. Long term solutions require time, professional instruction and a client open to discovering new solutions that get real results.
CONTACT US
For immediate help call:
(330)-633-7300
No estimate is ever shared with another contractor.
Every project is on a first come first serve basis.